A brand is more ethereal. It's emotional, visual, and human, all at the same time.
IDENTITY · IMAGE · CULTURE · PERSONALITY
Your branding is much more than a well-designed logo, though that's certainly part of it. I'll listen to your services and stories before relying on my years of design and business experience to ensure you have a consistent identity that identifies you in your specialty and resonates with your clients.
I collaborate with several brands every year to bring their visual identities to life. Scroll down to see the packages on offer.
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Brand Guide
BRAND PACKAGE
CREATIVE BRIEF
Target Audience
Key Message
Competition
Unique Selling Point
Desire Perception
Emotional Benefits
Project Mandates
Objectives
Considerations
BRAND GUIDE
STAGE II
Brand Strategy
Logo
Color palette
Typography
Imagery
BRAND HEART
STAGE III
The brand heart is not a tangible product or service, but an emotional feeling that customers get when they hear the brand name, interact with it and consume its offerings.